Youth Fashion
House of Quality
About Us
Youth Fashion is a member of ASR World Fashion Group is one of the first growing garment industry in Bangladesh, was founded by Alok Dutta (BSS Hons, MSS) a couple of years ago. Since an early age, ASR Group was involved in small volume production but the Group is now export successfully in the global with credit and a great reputation. ASR Group is well-positioned, on strong growth across industries both locally and global market. Each division is managed by an independent professional team with significant depth of experience. Operational management teams have established a clear strategic plan that will further strengthen the platform.
In recognization of organization success, the Group has continued to make a significant contribution to Bangladesh's economic growth. Now, ASR fashion is a fully export-oriented garment industry, located at Haji Samad Super Market (4th Floor), 123/1/A, South Jatrabari, Dhaka 1214). ASR fashion produces high-quality dresses for the prominent brand in the global market and aims at producing high-quality garment items through an effective quality control system right from sourcing of fabric to end product.
Our Vission & Mission
We thrive to be the admired organization in the garment industry of Bangladesh by manufacturing premium quality products for the customers at competitive prices while maintaining an ethical business culture. For that the communities in which we operate as well as the economy at large us benefited.
- To gain market leadership in the manufacturing industry
- To provide a wide range of products at superior levels of quality
- Ensure the environmentally friendly and ethical process of production
- Dedicated to providing specialized value-added service to meet requirements of clients
Execution
We do consumption and costing for any secrifice style for customer and then we confirm the price to our buyer as quickly as possible.
He has to follow up on the fabric and trim arrived in the factory on time or not. After all approval, he calls the production planning meeting with the factory.
Our team contacts the buyer and collects an order by showing the garments they made before or directly ask which type of garments customer needs.
QC has to follow the production checking with approved samples, fabric, and accessories. He helps production merchandisers with giving all information in the production stage.
Then we decide and select our best factory to make that order. The factory must be audited by a recognized organization like Oeko-tex, WRAP, ACCORD, ALLIANCE, etc. (Depends on Buyer).
QC's main task is to check all samples (red seal, gold seal, web sample, etc) sent to buyers and help factory people whether there have any queries or questions.
Then the development merchandiser develops the product sends a development sample for any correction.
Fabric, trims, and accessories are checked in a lab in buying house or third party lab. It's called in-house test like Bulk fabric hanger, shade variation in shade continuity, lab dip, fabric quality, etc.
Usually, the buyer makes some modifications to the development sample and sometimes they want us to redevelop the sample. Sometimes they just comment and advise to submit the 1st Fit sample.
Different types of inspection also done before ex-factory/shipment such continuos inline inspection, pre-production inspection (after finishing 15% of bulk production, mid-term inspection (after finishing 50% of bulk production), final inspection etc.
Then fit sample is made and our QC team checks thoroughly with the technical file and approved development sample.
After the final inspection, we deliver the goods to the port on our transport. Before that, we sent a booking request to the buyer nominated forwarding agent and wait for the approval.
Sometimes Red seal sample is sent for approval which is also known as buying sample. And if the red seal sample is approved, the order is confirmed.
We follow up cargo staffing, ETD, ETA and update buyer accordingly.
After receiving and reviewing the order sheet, we request buyer to open the master LC or send advance TT.
After shipment of total goods, we prepare the shipment documents without delay and submit to bank. In case of TT payment, we wait for the balance payment from customer and then send shipment documents to buyer directly.
The production merchandiser follows up on the total production stages. After getting approval of a red seal or fit sample, he has to book the fabric and trims/accessories.
Our Ability
The company has a progressive management team and provides wage and benefit programs that meet the standards set by international agencies and exceed the national minimums. ASR is among the first companies in Bangladesh to implement innovative employee ownership, profit sharing, and health care programs. We have...
275
Total Man Power
22
For Management
14000
Sqft Factory Space
200
Machines
75
Percent Export
Production Capacity
Cargo Long Pant
40,000 pcs
Four Pockets, Chinos, Shorts
80,000 pcs
Joggers
60,000 pcs
Cargo Shorts
55,000 pcs
Formal Pant Basic
70,000 pcs
Quality
Working Procedure in Management
At first, we hand over the order to our merchandiser and QA people. Every morning they discuss the whole status in the daily meeting with our General Manager, merchandising.
One QC concerning that particular order will stay in the factory the whole day (production time) until final shipment.
We always need a pre-production sample and then make a pre-production meeting.
Steps in garments inspection
Fabric, sewing threads, buttons, trims, etc. are the raw material in the garments industry. The quality of a final garment depends on the quality of a fabric when it is received as a roll. Even the most outstanding manufacturing methods can not compensate for defective materials. So before the production of garments quality, we check raw material which is a very important task in the garment industry.
The final inspection consists of inspecting finished garments from the buyer's point of view, size measurements, form-fitting (putting garments on the proper size manikins to see if they properly fit labeled sizes). A final inspection may occur before or after garments are packed in poly bags and cartons. We do this inspection after garments are packed so that proper size and style markings on the package can also be checked.
Yearly Turnover
India
40,000 pcs
Canada
80,000 pcs
Malayesia
60,000 pcs
South Africa
55,000 pcs
Others
70,000 pcs
CEO's Message
Since its inception in 2015, ASR Group continues to expand vertically and is regarded as one of the leading independent manufacturing garment industry in Bangladesh. We strongly believe that key strength lies in our partnership with customers, with whom we intend to work together hand in hand with a view to not only ensure the maximum quality from output but establish long term valued relationships in the process.
Our vertically integrated production facility enables us to offer a quick response to changing fashion. Moreover, by profoundly focusing on quality control, we are able to commit to an excellent quantity of service. Besides, our efforts in creating a wide array of products are coupled with superior value propositions. The presence held in fashion designing presents us with the competitive advantage of converting concepts to phenomenal products, which we can then offer seasonally to our clients.
ASR Group believes that the latest technology and motivated professionals are indispensable resources for success. Customers are our first and foremost priority in driving our business and we take great pride in our ability to perform with excellence and we take great pride in our ability to perform with excellence and discipline.
On behalf of the ASR Group, I express my deepest gratitude and appreciation to all our customers and suppliers for their continuous support and co-operation.